AIR JAMAICA’S NEW LOYALTY REWARDS PROGRAM ENJOYS SUCCESS IN MARKETPLACE SINCE RELAUNCH

6/26/2007

Kingston, Jamaica – June 26, 2007 – Since the inception of the new 7th Heaven Rewards mileage program over 40,000 new members have enrolled, bringing the total of registered members to over 170,000.  The airline’s loyalty rewards program was changed to a miles based system in May 2006 with over 3,500 awards or nearly 70,000,000 miles being redeemed by members since the switch over.

As a result of Air Jamaica’s recently announced codeshare partnership with Virgin Atlantic, the airline is expected to further strengthen the 7-year frequent flyer partnership with the British airline by allowing frequent flyer members of JM coded flights to fly on Virgin Atlantic planes to points beyond Air Jamaica’s existing gateways. 

“We are pleased to be offering our loyal customers a reward program that makes it easier to earn miles and experience the airline’s unparalleled Lovebird Hospitality. Our frequent passengers are also pleased that we’ve improved our rewards program and they benefit by having more ways to earn points towards free travel and upgrades,” said Paul Pennicook, Air Jamaica’s senior vice president, sales & marketing. 

 The new program allows members to earn additional miles in a number of ways:

Ø      5,000 rewards miles on the first use of their Heaven Rewards Mastercard

Ø      500 rewards miles by enrolling online at www.airjamaica.com

Ø      250 rewards miles for each ticket purchased at www.airjamaica.com

Ø      Twice the number of rewards miles for each Executive Business Class ticket purchased

Contact:
Christina Brozek
Ruder Finn, Inc.
212-715-1535

brozekc@ruderfinn.com